Google Panda Penguin - Zoo Roll-Out

Google Panda Penguin - Roll-out

Google Penguin & Panda Updates

If you're only just receiving the latest Google Panda and Penguin update news and updates recently where have you been? These Algorithm changes are probably the biggest in Google's history of Seo and search engine result processes.

In February 2011 Google began it's structure changes for Ranking and many websites were beginning to see the effects with dramatical changes in positioning therefore effecting traffic and daily visits dramatically. Websites that were forcing Seo methods or using bad linking structure such as 'bad neighbourhood' links or spamming were dropped from results.

What is Google Panda Exactly?

The Google Panda update has changed the process of ranking a website for positioning in result pages. The process was created with artificial intelligence and a more sophisticated and scalable way than previously ever used.
New concepts were, Design, Trust worthiness, Speed or load times and return probability.

Following the Google Panda update another roll-out called Google Penguin started on 24th April 2012 affecting 3.1% of all English language search queries.

Resolving the effects of Google Roll-outs

Monitoring the situation with the changes can be found via the official Google Blog http://googleblog.blogspot.co.uk/ or Internet and Google Guru Matt Cutts Blog Page.

The guidelines are pretty simple in terms of counter-acting if your business has been effected. White Hat Seo methods.
Rewarding High Quality Web Sites. Using the guidelines for your website working alongside your Google webmaster tools session. https://www.google.com/webmasters/tools/home?hl=en

• Check your website for errors
• Sitemap Included
• Roots.txt added
• Load times - On-site content Images
• Duplicated content
• Keyword spamming
• Bad Neighbourhood links
• Unique Meta Tags for each URL
• No broken links

The social side to building Authentication for Google Knowledge and marketing for trust has become a major factor. Social website such as Twitter, Facebook and Linkedin.

The penalisation of websites during Google Panda are already confirmed as part of:

• Using hidden text on links
• Using sly re-directs
• Having pages with irrelevant Keywords on your website
• Using paid link farms
• Using mass submission directories

As a small business seo provider monitoring the changes of the Google Panda and Penguin process has been important to all optimisers across the globe but it has given a fair structure to quality search results for the smallest of busiensses trading or advertising on-line to corporate companies that try to dominate searches through ill gains and Black Hat methods. 

Google updates are here, the future is bright, bring on the next Google Zoo animal.